Consultation and feedback
Giving customers the chance to let you know what you are getting right and what needs improving could be the best move you make. Responding to suggestions and making positive changes for paying customers and visitors will only help your business or organisation to evolve and grow. You could welcome comments on your website with a contact phone number or email address - encourage customers to chat to you on social media or complete a five-minute online survey.
Create your own access focus group
Having an access focus group with members of staff, local disabled visitors and disability representatives can help you to improve your services so that they are more attractive and more efficient for your employees and customers.
For example, Lyric Theatre has appointed a staff access officer and dedicated Access Group, which provides disability awareness training to the staff. One of their patrons with a hearing impairment regularly tests their hearing enhancement
equipment. They have made a number of changes to the facilities as a result of consultation with the group, including better signage.
The customer is always right: Consulting with user groups can only make your products and services better and more popular.
Impress your customers - play the Loyalty Card
If we receive excellent service as customers, we are more likely to reward businesses with our loyalty. If we’re getting a better deal, we spend more on other services and products and keep coming back for more.