Accessible websites and pre-visit information
Your website may be the first thing customers look at when making a decision about visiting and purchasing or using your services. You need to make a good first impression. It should convey a welcoming attitude towards all customers.
Things to think about include:
- clear and accessible layout: websites need to be easy to read, navigate and use, have good contrast with text without fussy backgrounds
- screen readers: ensure the website is compatible with text-to-speech converters, provide text captions and alternative text for images
- Web Content Accessibility Guidelines: the World Wide Web Consortium (W3C) provide guidelines, quick at a glance tips are available
Before your customers or service users visit your premises, they are more than likely to have checked your website. Make it easy for your visitors to plan their trip by providing information on your opening hours, nearby transport links, and accessible facilities such as, induction loops, accessible toilets and large print resources. Make sure your website is accessible and easy to use.
Providing information in advance is helpful, especially if there are particular issues your visitors might face, such as limited space, or temporary ramps so customers can better prepare for their visit.