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Want to stay on the right side of the law? We support businesses and public authorities and help them to promote good practice.
 
 

Recruitment advertising

What you need to know

 
Advertising job vacancies

Where practical, you should advertise widely so that as many eligible and suitably qualified candidates as possible have an opportunity to apply. Use a variety of different media to publish your advertisements. For example, if you advertise job vacancies on your own corporate website, you should also at the same time advertise them in job centres, or in newspapers, or online through recruitment websites.

If you are taking affirmative or positive action you may place ‘targeted’ job advertisements in specialist media which are associated with particular under-represented groups. This should be done in addition to recommendations above. You could advertise in magazines or newspapers that are predominantly read by women, or people of a particular ethnic or national origin, or which are published by particular representative groups, such as support groups for disabled people.

 

However, you should not place job advertisements in locations or publications where they are likely to be read only by persons who share a particular community background, or sex, or race, or disability, or sexual orientation, or age.

How can I avoid using discriminatory language?

 

Should I use photographs or pictures?

 

Should I include an equal opportunities statement?

 

What is a 'welcoming statement'?

 

What is a positive action statement?

 

Should I declare genuine occupational requirements?

 

What are composite advertisements and statutory exceptions?

 

Can I advertise in languages other than English?

 
 
 
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